Tradd SalvoData & insights
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Experience

The longer view.

From decision science to data strategy and analytics leadership.

Three agencies. Seven roles.

01

Joined 2021

Analytics and insights

Huge

Joined August 2021

From group leadership to a global VP appointment.

  1. Global Vice President of Analytics & Insights

    October 2023 appointment

  2. Group Director, Analytics

    August 2021 – October 2023

Selected work

Huge selected work

  • Lead a global team of 20+ across three capabilities: analytics, research, and SEO/GEO.
  • Built an in-house quantitative research practice and expanded capabilities in segmentation, forecasting, attribution, GEO measurement, and marketing mix modeling.
  • Lead measurement across the Google portfolio, including Cloud, Chrome, and Android, spanning analytics, research, and experimentation.
  • Lead the AI practice for insights, overseeing the development of multiple tools and AI-assisted workflows across analytics and research.
  • Established Huge’s GEO practice and lead the SEO and GEO teams.
02

2018–2021

Data strategy

Droga5

January 2018 – August 2021

Connecting research, measurement, and strategic recommendations.

  1. Data Strategy Director

    November 2019 – August 2021

  2. Senior Data Strategist

    August 2018 – November 2019

  3. Data Strategist

    January 2018 – August 2018

Selected work

Droga5 selected work

  • Led a six-person team of researchers, data scientists, and analysts across campaign research, brand measurement, and media performance.
  • Led research for Harley-Davidson’s website overhaul, informing user experience and SEO decisions.
  • Built Python tools to automate data preparation, find advertising opportunities, and identify celebrity talent.
  • Designed brand and media measurement programs for campaigns across channels, translating findings into recommendations for marketing and technical teams.
Public WARC reference in a new tab
03

2016–2017

Decision science

Digitas

June 2016 – December 2017

A foundation in performance measurement and analytical collaboration.

  1. Senior Analyst, Decision Science

    September 2017 – December 2017

  2. Analyst, Decision Science

    June 2016 – August 2017

Selected work

Digitas selected work

  • Measured Samsung’s digital marketing across mobile and wearables, developing measurement plans, campaign reporting, and experiments.
  • Automated data collection and preparation, built client-facing Tableau dashboards, and developed a system for daily creative analysis.
  • Partnered with media teams on marketing mix modeling and attribution, and mentored other analysts.
Early career2015–2016 internships

  • W2O Group

    Analytics Intern

    2016

  • Y&R Austin

    Digital Media Intern

    2015

  • FCB Health

    Strategic Analytics Intern

    2015

Along the way

Background & recognition.

EducationTwo degrees in advertising

  1. MA, Advertising

    The University of Texas at Austin

    2014–2016

  2. BS, Advertising

    West Virginia University

    2010–2014

RecognitionSelected awards and judging

  • Webby People’s Voice Winner

    AI Public Activism · 2026

  • Optimal Workshop Experience Awards

    Judge · 2026

  • WARC Best Use of Data

    2020

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